HIT Factory

About

Hit Factory is an engaging team-building challenge where participants work together to create lyrics, compose a song, and produce a music video in just 2-3 hours. The activity kicks off with an inspiring video on the history of music creation, followed by teams using iPads and AI tools to craft lyrics and music. Hit Factory strives to be fully digital, with minimal paperwork involved thus contributing to ESG efforts.

The process is split into four key stages:

1. Writing the lyrics
2. Learning video production skills with an app
3. Composing the soundtrack using AI tools
4. Shooting and editing the music video

Teams divide into two groups: one focuses on lyrics, the other on video production. In Step 3, they collaborate to create the song, using a chatbot to explore up to 10 variations before selecting the final version. For Step 4, they produce the video in TikTok and submit it for viewing and voting.

At the end, each team presents a unique music video that highlights their creativity and teamwork. The best video is chosen by all participants through voting.

Learning Outcomes

In Hit Factory, participants will strengthen their teamwork, creativity, communication, and project management skills while collaborating on songwriting and video production. They'll leverage advanced AI tools and digital platforms throughout the process. This creative team-building challenge also promotes problem-solving and fosters an innovation-driven mindset under time constraints. Participants gain practical experience with AI tools and digital apps, all within a fun and engaging environment that boosts morale and encourages creative self-expression.